Sales Enablement Outlook

How modern sales enablement teams plan, execute, and measure success – based on a survey of 500+ sales and sales adjacent professionals


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Today, a growing number of organizations are investing in sales enablement tools, teams, and programs. But how are these organizations structuring their programs, leveraging technology, and measuring success? 

And what are their plans for the year ahead – in the midst of an economic downturn?

Recently, we surveyed 500+ sales enablement professionals to understand their outlook for 2023.

0 %

of sales and sales adjacent professionals say their sales enablement function has a dedicated budget for software tools to engage and train teams in this fiscal year.

0 %

of organizations measure the success of sales enablement with business metrics such as % quota attainment.

0 %

of organizations plan to dedicate more resources toward sales training and enablement – even in the midst of a potential recession.

See how your peers are
approaching sales enablement.

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