2025 State of
Revenue Enablement
Report
Insights, trends, and success stories from 400 revenue-winning
organisations
The State of…
We analyzed activity from more than 1.6 million users at more than 400 Mindtickle customers to demonstrate how winning teams ensure reps are always ready to close more deals.
The State of
Sales Enablement
Teams Are Fast and Efficient
Enablement leaders are launching programs 75%
faster than in 2023
2023
4 Weeks
2024
1 Week
Get more done quicker with templates and
pre-built content for training, assets, and
playbooks.
Reps Engage With Bite-Sized Training
Percentage of reps recording sessions less than 10
minutes a day on learning and content:
Produce lighter, snackable training content
for increased engagement.
TL;DR
Agility is the name of the game for enablement organizations. Stag agile with pre-built content and AI-generated content that is engaging and snackable.
The State of
Sales Coaching
AI Role Plays Set Top-Performers Apart
Number of role plays done by reps in the top 24 high-performing orgs compared to other companies:
AI has become indispensable for coaching, which has proven to help widen the gap between high-performing sales orgs and other companies.
TL;DR
Role-plays are crucial for helping reps refine their techniques and build confidence before engaging with clients. Top-performers use AI Role Plays to give them an edge.
The State of
Sales Content
Great Content Hits the Mark
Content needs to serve the needs of both sellers and customers. Use AI to understand buyer challenges and ensure your content addresses these needs.
TL;DR
Use AI to help you understand buyer challenges and focus your content around these themes.
The State of
Digital Sales Rooms
Digital Sales Rooms Are a No-Brainer
Percentage opportunities with associated DSRs:
When DSRs were used in deals, organizations:
Closed deals 30% bigger in size
Cut sales cycle length by 10%
2.9 Visitors
Closed-Lost Deals
1.6 Visitors
Magic Happens in Minutes
6 Minutes
5 Minutes
4.3 minutes
Your sellers don’t need to be Olympians to build a Digital Sales Room. Just give them a template or help them clone a top-performing room.
TL;DR
Customers who used DSRs in their deals in 2024 lifted win rates by 26% and closed deals 30% bigger in size compared to deals not using DSRs.
The State of
Enablement AI
AI Helps Scale Pitch Practice
TO
Copilot helps sellers identify improvement areas that might otherwise have gone unnoticed.
Conversations Are Getting More Targeted
2023
6
2024
8
Prospects are doing more research themselves meaning sellers need to come to each call prepared.
TL;DR
The State of
Conversation Intelligence
Discovery Calls Get Shorter and Sales Calls Get Longer
2024
30 Min
2023
36 Min
Shorter discovery calls require reps to be adept at answering all their buyers’ questions and have a positive experience. AI can help identify areas for celebration and improvement to maximize future calls.
Buyers Are Talking Less
Average customer talk time:
2024
2023
2022
More questions from reps could be an indication that they’re following better playbooks or coaching. Use AI to review for contextual insights and look for opportunities for reps to retain conversational balance.
TL;DR
Benchmark your AI journey and build AI-powered enablement programs that drive revenue.
Download the 2025 State of Revenue Enablement Report now so you can help your organization exceed performance goals and create more top performers.
© 2025 Mindtickle Inc. All Rights Reserved.